Dr. Imran Anwar Mir MBA-Marketing (QAU, PAK), MS Business Administration-Marketing (FUUAST, PAK), Ph.D. Marketing (IUI, PAK), and Postdoc (University of Helsinki, Finland) is an Assistant Professor of Marketing and HEC-recognized Research Supervisor at the Department of Business Administration, Federal Urdu University of Arts, Science and Technology, Islamabad. For the last 19 years, Dr. Imran Anwar Mir has been teaching different courses/subjects of Marketing, such as Marketing Management, Advertising, Strategic Brand Management, and Marketing Management of Online platforms at the graduate (BBA) level and Master's (MBA) level. He has also taught courses such as Conduct of Research Inquiry, Critical Literature Review, International Advertising, and Research Report Writing at MS/M. Phil. and Ph.D. Levels. Dr. Imran Anwar Mir also taught Digital Marketing Management in the Food Industry and Special Questions in Marketing at the Department of Economics and Management, University of Helsinki, Finland, as a guest lecturer in 2022. Dr. Imran Anwar Mir received the Indigenous PhD Fellowship Award-2011 and Postdoc Fellowship Award-2022 from the Higher Education Commission of Pakistan. His area of research is Digital Marketing. Specifically, his research and publications are on different issues related to social media advertising, Influencer marketing, and online shopping. His research has been published in well-respected academic journals such as the Journal of Internet Commerce, Journal of Promotion Management, Journal of Business Economics and Management, RAE-Revista de Administração de Empresas, and Journal of Creative Communications. Dr. Imran has also published some articles in the HEC-recognized local academic journals. Besides teaching and research, Dr. Imran Anwar Mir has also performed as Head of the Business Administration Department, FUUAST Islamabad, from 2016 to 2018.

Research Interests: Marketing, Digital Marketing, Social Media Marketing.