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  • Department of Mass Communication


    Introduction

    Department of Mass Communication was established in 2021 with the modest start of specialised bachelors program in Mass Communication. The Department of Mass Communication FUUAST Islamabad Campus is playing significant role in disseminating and strengthening media education in the country. The Department offers Four years BS program as per the directives and policy of the Higher Education Commission of Pakistan. The Department receives a large number of admission applications every year and grants admission to a limited number of students purely on merit basis. Department offered its. The Department has highly qualified faculty with an excellent experience of teaching at different levels. The role of this Department has been appreciated at various national and international forums of journalism, mass communication and media studies.

  • Vision

    To become a center of excellence in media and communication studies for teaching, student mentoring, research and creative endeavors.

  • Mission

    We believe in professional preparation and a liberal education that is rooted in the arts and sciences. Therefore, basic to our mission is a commitment to teach students to think critically and creatively. We prepare students to be leaders in mass communication fields and to be thoughtful, productive citizens in their communities and in public life generally. And we commit to do so in an environment that is dynamic, interactive and intellectually challenging. We believe in producing research graduates who are rigorously educated in theoretical concepts and research methods, will engage in critical analysis of media content, performance and audiences, add to basic and applied knowledge in the field, bring critical and normative perspectives to their analysis, perform with distinction in the academic and professional worlds, and provide leadership nationally and internationally. Our mission is not simply to be a depository of knowledge but to produce creators of knowledge.

  • Objectives

    The basic objective of the Department is to strengthen media education and research in Pakistan for the working and budding journalists/media researchers/analysts and teachers.

  • HOD Message

    The department of Mass Communication has been envisioned as a centre of excellence for promoting media and communication studies in the country. We aim to accomplish this in a manner that can be useful for the media professionals, academic scholars, researchers, NGOs, policy makers and regulators. The department offers a unique opportunity to combine innovative media and communication studies with involvement in joint research projects, engaging prominent media institutions and experts of national and international repute. Efforts are underway to affiliate department of Mass Communication with internationally acclaimed teaching institutions in order to enhance excellence in learning. The department believes that professional training and a liberal art education should be well-equipped to face the contemporary challenges. Hence, the department prepares students not only to become professionals but also to be leaders in the field of mass communication. With its state of the art facilities, the department offers practice-based education, which is underpinned by professional knowledge and rigorous theoretical inquiry through research. The students are provided opportunities to publish their own monthly newsletter, join field visits to media organizations, and have access to a series of lectures of national and foreign scholars, as well as seminars and workshops to enhance their scholastic and professional skills, in addition to their extracurricular activities. The department currently has its own television studios along with professional cameras and lighting equipment. The latest editing suites are also available along with other post production facilities.